Redken Gives You Wings! Extreme Strength Builder Plus Fortifying Hair Mask (on coarse hair)

So I am just terrible at feeding my hair protein, which is a huge no-no. I have been wanting to try a hair mask for some time and the Redken Extreme Strength Builder Plus mask (for very distressed hair) had very good reviews on Amazon so I pulled the trigger.

I wasn’t terribly fond of the smell when I opened it, and it seemed traumatized during shipment– when I opened the package it looked as if some of the product had spilled out. I used a cleansing conditioner first and then applied the mask. It isn’t very thick in texture, even though it looks that way. It has the consistency of a regular conditioner, really. It says to leave it on for 5 to 15 minutes; I left it on through an episode of Fixer Upper, which was recorded… so fast-forwarding through the commercials, it stayed on my hair about 45 minutes. I put a shower cap on and my hot trapper hat to generate heat and washed it out thoroughly.

I let my hair air dry, which was a pain because I am in between relaxers. 

Side note: The last time I washed my hair, I used the popular Denman brush… siiiggghhhhhhh perhaps a review on that later, but long story short, I did NOT like the brush; I felt like it took out a lot of hair, past the usual fall-out. I actually didn’t do anything to my hair after the mask but put some leave-in conditioner and let it dry, which resulted in tangle-mania. 

REDKEN Extreme Strength Builder Plus

REDKEN Extreme Strength Builder Plus

What it claims to do:

Intense fortifying mask for damaged hair, conditions and strengthens hair to the core. Extreme stregthening hair mask uses Redken’s famous Fortifying Complex with 18-MEA to protect shine, Ceramide for structural repair and Interlock Protein Network for internal strength. Discover all the benefits that this fortifying hair mask can do for your hair. 

Intense repair for highly damaged and distressed hair. Conditions and strengthens hair to the core, leaving hair 96% stronger.*

A couple things happened in the days following the mask. The next morning I woke up to find my hair in a tangled mess– not an uncommon thing when I let my hair air dry. I try not to comb or brush my hair when it’s wet because I lose a lot of hair that way. When I detangle with my hair dry I also lose hair, but not as much as when it’s wet. So as I was working through this mane, I noticed something– and it’s big. Even through the knots, I had lost less hair than I have in a LONG time. I mean very minimal breakage! And my hair felt STRONG [insert muscley bicep emoji]!

This was an unexpected surprise for me. I really thought the purpose of a hair mask was sort of like a deep conditioner. I will make a point of using this mask at least every two weeks. I want to say once a week but I don’t want to tell a lie on myself (teehee). I also noticed how much  more pleasant it smells in my hair after it’s all washed out and dried. My hair smelled ahh-mazing! Like that hair you see those guys with their faces pressed up against and the eyes closed like yes this is heaven {o_o}  I have always wondered, what do I have to do to get that?! Well, this mask will do it!

Give it a try and let me know your results!



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